Nalini Bhati

Nalini Bhati

Digital Marketing Specialist | SEO • GEO • AEO

Hi, I'm Nalini — a digital marketing specialist who blends a background in language and literature with hands-on technical skill in websites, search, and paid media.

I hold a Master's degree in English Literature and a Postgraduate Diploma in Computer Applications — a combination that gives me both a strong command of content and language (crucial for search and answer engines) and the technical grounding to build and manage websites myself.

What I bring to the table:

• End-to-end website building, using WordPress and modern AI-assisted tools (Anti Gravity, Lovable, GitHub) to design, build, and ship sites
• SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) — optimizing content not just for traditional search, but for how AI and answer engines surface information today
• Technical and competitive analysis using SEMrush, Ahrefs, and Screaming Frog
• Paid media management through Google Ads and Meta Ads
• Graphic design skills to support on-brand, visually consistent campaigns
• Comfort working across a growing AI tool stack to speed up research, design, and development

My approach: I see digital marketing as equal parts creativity and technical precision. My literature background shapes how I think about content, clarity, and audience — while my technical training lets me actually build and optimize the platforms that content lives on. As search evolves toward AI-driven and answer-based experiences, I focus on staying ahead of that shift through GEO and AEO, not just traditional SEO.